The vision and experience behind BEB Golf
Brian E. Baker is the founder of BEB Golf and the creator of TruPutt and TruLies, two complementary technologies designed to bring greater realism, insight, and engagement to modern golf training and simulation.
With more than 15 years of experience owning and operating a Mergers & Acquisitions consulting firm, Brian has advised business owners on acquisitions, exits, valuations, and growth strategies across a wide range of industries. That background drives his pragmatic, market-focused approach to product development—prioritizing scalability, reliability, and real-world adoption alongside innovation.
A lifelong golfer with a strong technical mindset, Brian identified a gap in the golf technology market: while full-swing simulators had advanced rapidly, putting and lie realism lagged behind—often limited by cost, complexity, or fixed installations. To address this, he developed TruLies, a dynamic swing platform that automatically adjusts to real-world lies based on course data, and TruPutt, a projection-based putting system that delivers real-time ball tracking, predictive path visualization, and interactive game modes.
Together, TruLies and TruPutt create a more complete and immersive golf experience—bridging serious training, entertainment, and commercial scalability. Both systems are designed to integrate seamlessly into homes, simulator studios, golf facilities, and entertainment venues.
Brian continues to lead BEB Golf with the same disciplined, long-term perspective that defined his career in M&A—building products not just to impress, but to endure.
A projection-based putting system delivering real-time ball tracking, predictive path visualization, and interactive game modes. Transform any putting surface into a tour-level training environment.
A dynamic swing platform that automatically adjusts to real-world lies based on course data. Experience authentic uphill, downhill, and sidehill shots that match the hole you're playing.